• Allen Mechen

How To Get The Best Value From Your Event Photographer

When it comes to planning an event, the importance of photography can often be underestimated. But it shouldn’t be. In fact, event photography is paramount.

Not only are your event photographs a great way of selling your event management services further down the line, they’re also crucial for social media and other marketing campaigns. However, event budgets are notoriously tight. So, it’s now more important than ever that you get the best value from your event photographer.

These simple tips will help you get the most from your photography spend, so you can enjoy your images for a long time to come.

Check the Website and Blog posts

A website can be crucial for a photographer as its basically a shop window to their products. It is important to check that the photography is professional and fits your clients' needs. It should show a broad range of quality images and highlight a selection of conferences from previous clients. Additionally are their blog posts up to date and relevant. If you are paying professional rates then you should see professional websites and up to date content.

Speak to Previous Clients

Before you book a photographer for your event, you need to ensure that their style and skills suit your requirements. The best way to do so is to take a look through the photographer’s portfolio and speak to them in person. However, any photographer can provide a good sales pitch.

To really make sure you’re booking the best photographer, and getting the best value for your money, it’s worth having a chat with previous clients. Any good photographer will be happy to put you in touch with previous clients so you can discuss their work and ensure you’re booking the right person for your event.

Communication is Key

You can hire the best photographer in the world, but if you’re not both on the same page when it comes to the type of images you’d like to get out of the event, you might find yourself disappointed with the end result. If your focus is on getting the best possible value from your photographer, communication is crucial.

Provide your photographer with a brief well in advance of your event, and if you can, try to sit down with them and talk about the images you need. If your photographer knows exactly which images you like, and which will be most useful to you post-event, then you’ll get the best value from them.

Less is More

Many photographers provide their clients with a huge reel of images, as they’re often unsure which pictures the clients will prefer. Whilst this is good in that it gives you choice, it’s often not the best way to get value from your photographer. In fact, when it comes to great event photography, less is more!

If you trust your photographer to provide you with a selection of the very best images they’ve taken, then you’ll only be paying them to edit the images you’re actually going to use. That way, they can be more competitive on price, and you won’t have to waste hours upon hours going through hundreds of images, just to select 10 good ones.

Negotitate on Price

When you book a photographer for your event, you can haggle on pricing just as you would with any other supplier. So, don’t initially be put off if your photographer quotes you a figure that’s well out of your price range.

Often, photographers will be happy to provide images for less money if you cut down on the hours you’ll need them for, or give them a shot list of the exact images you require. Hiring a photographer for a series of shoots rather than just one can also make them more amenable to a lower budget. Be brave and see what your photographer might be able to do for you!


Event photography is an amazing tool, and often event managers find that the images taken at their events prove invaluable afterwards. So, even if you’ve got a tight budget with little room for manoeuvre, it’s still well worth investing in a great event photographer. It’s just a case of ensuring you get the best value for your money.