• Allen Mechen

Why You Need to Think About Event Photography When Planning a Stand Out Social Media Campaign

The importance of a successful social media campaign in maximising the impact of your event should never be underestimated. Not only is social media an amazing tool when it comes to rallying your attendees, it’s also a great way to push the message of your event and get the word out about your company. A great social media campaign can even be used to create a buzz around your event long after it has finished. But how can event organisers make the most of their social media before, during and after the event? Well, it’s all in the imagery.

Strong imagery is an integral part of any powerful social media campaign. Now don’t get me wrong, great written content is hugely valuable, and video is now Facebooks’ No.1 hot item for marketing returns. With that in mind l want to focus on just the visual photography “stuff”. Did you know that tweets which feature images get 150% more retweets than those that don’t? It’s well worth thinking about your social campaign’s images before you book your event photographer. Here are a few tips on how to make the most of your event photography to create a stand-out social media campaign that gets people talking.

Provide a Clear, Concise Photography Brief

It may seem obvious, but so many event organisers leave the photographer’s brief until the last minute. It should never be an afterthought. A successful social media campaign is led by the imagery, so if you want to make the most of your social reach, you should consider which images you need to accompany the messages you’d like to share with the world.

Think about whether you’d like the photographer to focus on candid shots of guests enjoying themselves. Or, should it be more about the production? Will you need a collection of food and drink shots to publicise your event catering prowess?

Will you need to focus on international speakers and delegates or Vendor stands and Sponsors? Do you need Instagram specific shots that work on a style or theme? These are just a few examples of the questions you might want to ask yourself before you get together with your chosen photographer. The more information you’re able to give your photographer before the event, the better your photographs are likely to be. By the way, photographers love shot lists and a solid brief!

Share All The Action From The Event, As It Happens

As part of your event photography brief, it’s well worth asking your photographer to share a few of the best shots with you during the event itself, so that you can get these straight up on your social channels. If your photographer is unable to do this, you can take your own photographs using a smartphone. Check out our tips on how to take amazing event images on your phone. if you’re planning to do this. And don’t forget to use your event hashtag when you share the live photos.

Make a Note of Important Twitter, Instagram and Snapchat Handles

Before the event, it’s a good idea to make a list of the social handles of any key guests, performers or speakers so that you can include these in any images you share featuring them. Take the time to do this a few days in advance, because we all know how hectic things can become during the event.

Create a Unique Hashtag and Make Sure Guests Know About It

Your hashtag is key to ensuring you create the maximum buzz around the event. Make it something short, catchy and unique. Start sharing it well before the event itself, and ensure it’s prominently displayed on your invitations and website. At the event, display the hashtag on plasma screens during any downtime, or in frames around your venue. You could even add it to name badges and lanyards if you are providing these.

Consider Imagery at Every Point in Your Social Campaign

You’ll want to start your social media campaign in the run up to your event, to ensure you’ve got the best chance of making the most of this powerful tool. Start sharing more and more updates about the event as the date draws closer, and really up your social activity during the event itself.

As you share updates, the imagery which accompanies your tweets, facebook posts, snapchat clips and instagram shots needs to remain at the forefront of your mind. This is important. Did you know, for example, that Facebook posts which include images see 2.3 times more engagement than those that don’t? And did you know that people only remember 10% of information they’ve learned three days later, yet if an image accompanies the same information, 65% is retained? There’s no arguing with the facts: your photography needs to be top of the agenda if you’re going to make the most of your event’s social campaign.

The power of a successful social media campaign is incredible. So it’s well worth taking the time to plan your event photography around creating an unforgettable social media campaign that your industry can’t help but stand up and take notice of. Follow our tips and you’ll be on the road to a successful social campaign in no time. We’ll look out for you in Twitter’s trending topics soon!